Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and C3 Metrics.
Have a look at the full rankings of the Attribution Scorecard 2019
Have a look at the full rankings of the Attribution Scorecard 2019
What is C3 Metrics missing?
Data-driven Attribution Models are offered by number of vendors, however for most of them the computations themselves remain a "black box" - no one will tell you how it works and you just have to trust the algorithm, take it or leave it.
We at Roivenue for one hate that. That’s why we provide three different data-driven models. We can tell you exactly how the math being them work. And if you’re still not happy we can import your own model into the platform.
Using CLV, marketers get a powerful tool to help them invest in channels and users with the biggest potential in the long-term. Once you know your cost of acquisition and your CLV, you can get on real stuff - optimizing. Simply put, you can spend more money on acquisition because you simply know it is gonna do wonders. That is exactly how the fastest growing players increase the value of their customer base.
Not having this capability within the system on the other hand is then a pity at least. More likely a disaster if you think about it.
We hate silos.
Companies today have a lot of data centers and clients don't have to be locked out of it. A reasonable question to ask would be whether your vendor is providing you with the opportunity to make a further use of those data. Wide-ranging possibilities of data usage can help you to produce a meaningful analysis - doesn't matter if you are marketer, analyst or just curious.
What does Roivenue offer on top of that?
- A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
- Eight week training programme as a part of the deal.
- Discount for longer commitment.
- Experienced Business Consultants that can help you make meaningful budgetary decisions.
- A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
- Team that breaths to accommodate any needs you may have.
- Unlimited number of users.
- Share data easily with your agency.
- Integrate unlimited amount of goals.