Discovering Multi-Touch Attribution
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.
"Everyone loves conversion rates, but without greater context, it’s not nearly as important as some marketers think."
Are you a marketing beast? Roivenue will help you!
If you spend more than 10 seconds on our website you’ll know we love data. What we love even more is helping our clients take meaningful action on it.
There are different ways to measure your marketing ROI, but the best one so far is multi-touch data-driven attribution. This attribution approach allows marketers to identify the channels or ads that are making the biggest contribution to sales, and those that are cannibalising the efforts of others. Having a better handle on which advertisement channel is performing the best is the key to achieving your optimal sales performance. This is only possible by integrating the right marketing data into a marketing intelligence platform such as ROIVENUE™.